Western Environmental Testing Laboratory - will be heading to the Society for Mining, Metallurgy, & Exploration (SME) February 2012 conference. Please stop by our booth (2037) and say hello!
Lessons in Metallurgy - Whoa (Photo credit: Chris Hardie)
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At WETLAB we’re not just outdoor enthusiasts. It’s our way of life. Camping, hiking, fishing, and anything else that allows us to soak up the rays and enjoy fresh air.
In fact, we love it so much that we’re going to give away a fancy new iPad to a random winner who likes our page and submits a photo of them doing anything they enjoy outside in the Sierra’s. Simply like the page, submit your photo, name, and email, and you’re entered.
Take advantage of our areas picturesque backyard and you just might find yourself at the top of the mountain and the tech world, courtesy of WETLAB!
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Modern communication is a complex array of tweets, status updates, pixels and blogs. And more than ever the choices of consumers are influenced by the data streaming through the online universe on sites like Facebook, Twitter and LinkedIn.
In this fast-paced communication landscape, it is easy to be left behind, to lose your connection to consumers, clients and industry peers, and to allow the online conversation to pass you by. We here at WETLAB are not only not being left behind, we are leading the charge into a future of effective digital interaction with our water quality monitoring market.
“Social media and online communication tools are not a flash-in-the-pan trend. They are here to stay, and they are the present and future of how businesses and clients communicate,” said Michelle Sherven, President of WETLAB. “By engaging our market through numerous online media, we are positioning ourselves ahead of the curve in our industry, and ahead of the game in effective and immediate interaction with our consumers.”
WETLAB currently engages consumers and potential clients through Facebook, Twitter, LinkedIn, YouTube, Flickr, an e-mail newsletter campaign using Constant Contact, and a blog. Through our Twitter feed, WETLAB recently doled out up-to-the-minute updates from the 2010 Geothermal Energy Expo in Sacramento in mid October. Through the immediate communication of Twitter, we were able to connect with potential clients at the industry event.
Our YouTube channel displays videos from one of the company’s most recent projects — water quality monitoring for the City of Sparks, Nev. — giving those too busy to read or too bored with a long block of text, an engaging way to experience our water quality monitoring work.
Facebook supplies information to consumers in a more active way than a traditional website, allowing social networking browsers to see the latest news on our company without taking the time to visit our home website.
Through each social media avenue, WETLAB is not just engaging in self-promotion, but informing a targeted group of individuals about a topic they care about.
“The key to social media is to not just talk about yourself, but engage in conversation on interesting subjects and trends in the industry,” said Sherven.
By taking the business savvy that made us a premier water quality monitoring laboratory and applying it to online communications networks, WETLAB has embraced innovative ways to communicate with our customer base. And each connection we make through our targeted digital networks is reaffirmation that online communication translates into good business.
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For those of you are aren't familiar with Snapshot Day, it is a citizen-based water quality monitoring event of the Lake Tahoe and Truckee River Watersheds. Citizen monitoring teams, led by water resource professionals, and composed of community volunteers and students, field-test streams throughout the watershed for dissolved oxygen (DO), conductivity (EC), pH and temperature. The also collect discrete water samples that are then taken to a laboratory for the analysis of nutrients, sediments and bacteria. Teams will also conduct visual habitat assessments of the sites. Team leaders will help educate the volunteers and students by sharing interesting watershed facts and provide information about how you can improve and protect your watershed.
This is a great opportunity to learn about your local watershed and get more involved in a great locally driven environmental event. Also, the data collected on this day helps provide a “snapshot” of water quality and stream conditions all throughout the watershed.
For more information about Snapshot day, or if you would like to participate next year (either as a team leader or a volunteer), email Mary Kay Reidl at mriedl@ndep.nv.gov.
This year, our Client Services Representative, Brian Wadsworth, participated in Snapshot day!
You can also contact Brian at brianw@wetlaboratory.com for more information!
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